Get your act together.
JumpStart exists to help business owners truly understand what makes their business tick — beyond gut instinct and caffeine. Through a hands-on, no-fluff documentation process, leaders start spotting gaps they didn’t even know existed and discover practical ways to fill them. By the time we publish their manuals, owners have a firm grasp on what drives their business, the challenges they’re likely to face, and how to tackle even the most stubborn problems. Most importantly, this process helps them finally get their act together — creating a business that runs smoothly, consistently, and profitably.
Effective writing requires a system. Otherwise, projects go sideways and either you end up with an expensive doorstop, or never finish the project. We’ve developed a systematic writing process that actually works, resulting in accurate, useful, and effective materials — whether it is a series of system and operations manuals, job aids, or training and educational content. These tools become powerful assets for scaling, whether growing a corporate chain or taking a franchise to new heights.
Philosophy
We do this work because we love seeing that moment when business owners realize that organizing their processes doesn’t just improve their business — it improves their lives.
Purpose
Documenting Your Success
At JumpStart, we don’t just help map out your system — we document your success. We capture what already works best in your business and turn it into a clear, actionable playbook your entire team can follow. This ensures a consistent, memorable customer experience and efficient operations that lead to steady, reliable profits.
Your Not Alone
And you’re not alone. We surround you with a dedicated team of specialists: a project manager to keep things moving, an expert writer to turn your processes into clear, compelling content, an editor to polish every detail, and — if you’d like — a graphic designer to make it all shine in print
Our System = Your Success
We focus on the writing process so that you don’t have to. For most people, the idea of sitting in front of a computer and writing down every step and detail of their business is like being in Dante’s Inferno. I was once told, “I’d rather stick hot needles in my eyes, than write an operations manual.” He hired us shortly afterwards.
Meet the Team
Craig Dietz
Founder & Owner
Craig believes that small business is hard enough without creating chaos, so in 2003 he started this company to help franchisors gain some peace of mind.
Kyle Gjersee
Lead Franchise Development Coach
Kyle utilizes his 30+ years of invaluable experience in all aspects of franchise operations and development to coach businesses to sell franchises without a middleman.
Roach Jane
Administrative
Jane loves to focus on small businesses and non-profit organizations as they launch and grow their enterprises.
Tracy Weise
Writer
Tracy Weise is a professional copywriter and editor with over two decades of experience in the field of communications including PR, marketing copy and technical writing.
Garrett Schuchholz
Project management & compliance policy expertise
Garrett brings over 20 years’ experience working with large brands, such as Grease Monkey and Big O Tire, to create policy manuals and compliance programs.
Grace Haberman
social media
An eye for design and a passion for communication, Grace works diligently to make sure Jumpstart puts its best marketing foot forward.
Zoe Zorka
Director of operations
Zoe is the director of operations because she has written manuals for over 80 brands across all industries and knows more about writing manuals than anyone in the United States.
Angela Jiron-Mendoza
Graphic Design
Angela is a reliable, positive, and creative graphic artist with 20+ years of print and digital design experience, collaborating effectively with clients to achieve project goals.
Langston Anthony
Graphic Designer
Langston guided by a strong belief in design as a problem-solving tool, and as a method for improving the connections between people and the products they use.
Benjamin Bertsch
editor-in-chief
As editor, Ben brings eight years of experience in content and editorial development, helping franchises grow through strong brand storytelling to ensure clarity, consistency, and scalability.
Todd Wheeler
Strategy
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