Typical project-based services are the writing of an emerging franchise brand manual, or training program. These services employ a team of specialists to ensure the project is well managed and on schedule. For example, the needs of an emerging franchise versus a more mature brand are naturally different. However, each project requires a project manager, writer, editor and an optional graphic designer. It doesn’t take a village, but it does take a team of publication specialists to write accurate, useful and user-friendly manuals.