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21 Years of Franchise Experience

Since July of 2003, Jumpstart Franchise Services have worked with a variety of companies to help them grow, scale, and reach their business goals. Each member of our team has extensive experience in franchising, from both the franchisor and franchisee perspective.

Meet the Team

Craig Dietz

Founder & Owner

Since 1999, Craig has devoted himself to helping businesses and franchises grow. He got his start by developing the new franchise owner training curriculum for Quizno’s and hasn’t looked back. As a skilled and astute entrepreneur himself, Craig understands the value of scalable systems and routines as a cornerstone for the success of any business or franchise.

Kyle Gjersee

Managing Partner

Kyle has over 30 years of franchising experience. Before joining the team, he was the co-founder and CEO of Rocky Mountain Mentors, one of the top franchise consulting firms in Colorado. He also served in various executive positions with many top brands, including PepsiCo/YUM Brands, Arby’s, and Quizno’s, and was the COO with WellBiz Brands. Now with JumpStart, Kyle utilizes his years of invaluable experience in all aspects of franchise operations and development.

Jane Roach


As a seasoned accounting professional, my goal is to provide specialized financial services to meet the individual needs of every client. I love to focus on small businesses and non-profit organizations as they launch and grow their enterprises.

Garrett Schuchholz

Project Manager and Technical Writer

Garrett has spent more than 20 years coaching franchisees how to complement their entrepreneurial spirit within the framework of the established Standards of the Operations Manual to strengthen the brand. Garrett brings experience in policy composition, digital manual publication, Franchise Advisory Council facilitation, Field Evaluation preparation and implementation , Corrective Action Planning and follow-up, data collection and analysis, and executive management reporting.

Tracy Weise

Editor and Technical Writer

Tracy Weise is a professional copywriter and editor. She has more than two decades of experience in the field of communications. She brings strong business, marketing and franchise acumen to the review process for JumpStart clients and has worked with dozens of franchise companies supporting their content development, marketing and editing needs. Tracy has a BA in communications from James Madison University and an MA in communications from The University of Alabama.

Grace Haberman

Marketing Management

An eye for design and a passion for communication, Grace works diligently to make sure your business puts its best marketing foot forward. With a BS in Public Relations and Technical Communication, she understands the potential unlocked from a first impression, especially in franchise sales. Grace generates sales-focused marketing materials and eye-catching social media content for franchise clientele of all sizes and industries.

Zoe Zorka

Senior Technical Writer

Zoe is a senior technical writer with over eight years’ experience in franchise development. She has helped build upwards of 60 franchise brands across all industries, creating operations manuals, sales and marketing materials, training modules, process documentation, and more. She holds a Masters in Business Administration and Doctorate of Business Administration from Colorado Tech. She is also an accomplished journalist with credits of CNN, Newsweek, NBC News, Vice, Business Insider, and more to her name.

Angela Jiron-Mendoza

Graphic Designer

Angela Jiron-Mendoza is a Graphic Designer with JumpStart Franchise Services. She has more than a decade of graphic design experience in the management of the complete design process, from conceptualization to delivery. She is analytical with strong interpersonal skills. She is skilled with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Microsoft Office. She loves learning and enjoys photography as a hobby.

Langston Anthony

Graphic Designer

With over twelve years of experience specializing in graphic design, Langston Anthony’s work is guided by a strong belief in design as a problem-solving tool, as a way of recognizing and forming relationships between ideas and reality, and as a method for improving the connections between people and the products they use. He possess a strong track record of creating impactful visual communications that build brand identity and engage customers across various mediums.